Black Lab Partners
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Premium beverage brand consultants with over 30 years' experience

Outstanding collective track records in drinks brand building and management. Premium spirits. Global asset growth. Luxury beverage brands. Craft drinks. Artisan brands. Spirits distribution network builders. First class business partnerships and networks built over many years. Look no further to accelerate your premium beverage brand.


Jeremy Parsons

Jeremy has a 26 year track record as a premium spirits, fine wine and craft beer brand builder. He led the growth of the spirits portfolio as Chief Operating Officer of Berry Brothers & Rudd and was a director of Anchor Brewing (U.S.).  Jeremy lived in Buenos Aires and Miami in senior marketing and duty-free positions with Diageo, in Spain as Commercial Director for Osborne, and in Paris and Madrid for Gallaher plc. He is currently a non-executive director at The Oxford Artisan Distillery, and Sandows; the leading cold-brew coffee brand. Fluent in Spanish, Jeremy lives in Bath, UK.    

Steve Webb

Steve’s career has been about building consumer-packaged goods brands. As Regional Managing Director at Diageo in Latin America, he oversaw the meteoric growth of Johnnie Walker across Brazil in the 90’s. Steve led the development of Silk Cut to become the leading imported cigarette brand in Greece. Working as a Consulting Partner at WPP/Kantar Retail in Mexico City, New York and London; he was a trusted advisor to worldwide consumer giants. Fluent in Spanish, Portuguese and French, Steve lives in Lisbon.